Importance of Becoming a Competitive Intelligence Professional

A competitive intelligence professional is beneficial to business because they will be able to analyze and gather any information concerning the market as well as competition. If you have competitive intelligence (CI) knowledge, you will be advantageous among your competitors. In some cases, you will find that some businesses have a CI department. On the other hand, small businesses conduct their CI through gathering information from external or internal sources. Some of the sources of CI are internet, conferences, trade shows, customers and networking meetings. If you are a business owner and you want to gather more information before you make decisions, it would be best to practice CI.

Now, the other question that might be SWOT analysis reports going in your mind is how to get competitive intelligence education. The only solution for you is going online and search for colleges and universities where you can get some education on CI. You will find many institutions, programs and even degrees offered online. To increase the knowledge of your employees, you should make sure they attend some CI trainings time after another. If possible, you can have a CI department t just to make sure that you stay informed about how the market is fairing and you will be able to predict on the direction your business is heading.

Benefits of Competitive Intelligence Education and Training

People who ignore attending CI trainings do not know what they have been missing. Such trainings give your talented employees chances of gathering more knowledge and skills on how to achieve your business’s goals. If you have no idea of where to get such education or training, you can always make internet your source of information. Once your employees quality and complete the training, they will be in a position to act as competitive analysts or consultants.

Competitive intelligence training has created more job opportunities. This is because every business wants to employ CI consultants just to make sure they beat competition in the market. Therefore, if you are searching for a career to study then you got one right here.

CI is a way of reducing risks in business while at the same time identifying and increasing opportunities. This is because you will be able to analyze and gather information from sources: published and human. In doing this, you will be able to understand how the market trend is operating and how the industry is developing. As a result you will get more opportunities and identify risks among your competitors.

Since you will be able to identify risks and opportunities, you will have competitive edges. Competitive intelligence professional do not aim on getting knowledge only but know how to use it.


Posted by John Locke